In 2010 the well-known Swiss watchmaking brand Certina continues its partnership with the Formula 1 team BMW Sauber F1. For the brand it is the fifth year of a partnership crowned with success.

On January 31, 2010, the racing team has unveiled new bolides that feature the brand’s logo on them. The name of Certina decorates the mirrors of the cars as well as the helmets, overalls and gloves. Besides, as official partner of the BMW Sauber F1 team Certina provides the team members with precise high-quality sports watches.
The BMW Sauber F1 team stands for precision, reliability, cutting-edge technology, innovation and dynamism that have always been the basic features of Certina watches. The CEO Certina Adrian Bosshard commented: “’Formula 1 is the ideal communication platform for our brand toward a large and enthusiastic public.” Thanks to its original, high-quality watch collections, its excellent distribution and marketing activities focused on Formula 1, Certina has shown very positive growth in recent years.
Certina and the BMW Sauber both cultivate tremendous team spirit, and the two entities have great know-how and resources at their disposal.
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